Greenland Outdoors began when a dream became reality. Jens-Pavia was driven by a passionate desire to share his experiences of the natural world around Kangerlussuaq, where he now lives with his family.
“The idea of setting up my own company and organising trips into nature is something that I had for a very long time,” he says. “The joy of being in nature and living off nature is the fundamental driving force behind this. When I worked as a ship’s mate, I spent many hours peering in towards the land and imagining how amazing it would be to be able to explore the stunning coastline and inland areas we were sailing past.”
Accordingly, Jens-Pavia set himself up in Kangerlussuaq on the basis of offering tourists the best possible experience when it comes to nature, wildlife, culture and history.
“I want to do this in an honest way that shows our country’s good sides and not so good sides. We do this in a way that shows care and consideration for the natural environment and wildlife, so that our footprint in nature is as small and unobtrusive as possible. I also want to make sure that our tours show respect for the trapper families that live here. We should not disturb their hunting or make them feel that they are being put on show in any way.”
Adventure tourism takes many forms and operators in the business express their underlying values in different ways.