Adventure Segments
Explore how the mapping and segmentation of tourists in Greenland are connected.
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Adventure tourism in everyday life
Adventure tourism combines culture, nature and physical activity. Inuk Hostels in Nuuk offer an exciting and innovative package of accommodation and tours in Greenland. This is also an example of how products do not have to be extreme or to be set in some remote wilderness to address people’s needs for adventure.
Liisi Egede Hegelund’s business combines accommodation and experiences in a cultural and historical context. The tours focus on involvement, culinary experiences and storytelling in an urban environment that is steeped in history.
The company’s basic philosophy is about offering sustainable experiences based on Liisi’s own cultural background and experiences of tourism in what she calls an “Inuit landscape project”, where culture and accommodation meet in a product targeted at adventure tourists and business functions.
“The idea is that the surrounding fjord and mountain landscape, the urban space and the cultural experience of the capital give Inuk Hostels a platform for tours and activities.
Tied to this is the opportunity that visitors have of staying in a modern version of a historical Greenlandic house,” says Liisi.
“My Greenlandic background, my extensive cultural knowledge and my experience and knowledge of what tourists want from their holidays have meant that I have aimed to carry out a project that is unique to Nuuk and adds a whole new dimension to what the town has to offer.”
In this theme-based universe she talks about stories that she is passionate about communicating, and Liisi offers tourists the unique experience that her business has to offer. Examples of what the company has to offer:
– Stories relating to Inuit culture where visitors get to know about everyday life in Greenland by meeting guides that will tell them about Greenland’s history, myths and legends and the feats and achievements of their forefathers.
– Culinary experience of the past where visitors get to see caves that were used to store dried fish and meat right up to the 1960s.
– An experience of everyday life in a large and modern Greenlandic town combined with culinary experiences, kaffemiks (traditional social gatherings where coffee, tea and snacks are served) and storytelling events.
Sometimes small details make all the difference. Adventure tourism in Greenland can help us by bringing to the fore those values we live with every day and which can be used to offer wonderful experiences to others.
Adventure tourism is primarily a personal attitude to the world, a curiosity and a desire to challenge yourself culturally and physically in a responsible way.
Therefore, what to us seems homey and familiar may in fact turn out to be exactly what visitors to Greenland are looking for to make their experience of Greenland truly unique and inspiring. This perspective on the world can give a business the competitive edge that makes the product visible and ensures the success of the business.
Explore adventure in Greenland
What is Adventure Travel?
What is Adventure Travel in Greenland? How Visit Greenland works with it?
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What’s ATTA?
What is Adventure Travel Trade Association (ATTA) network and how does it work?
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Framework Conditions
Framework conditions as a tool for enhancing value. What are the building blocks for adventure tourism?
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Human Resources
Human resources and adventure. Professional guides are one of a tour operator’s main assets.
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Shared Responsibility
Shared responsibility throughout the supply chain. Read how important the Partnership between companies is in a supply chain.
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