Adventure Segments
Explore how the mapping and segmentation of tourists in Greenland are connected.
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Visit Greenland and the Adventure Travel Trade Association
Since 2008, Visit Greenland has been a member of the adventure tourism industry’s umbrella organisation Adventure Travel Trade Association [ATTA].
The work in this network is a key part in our focus on B2B partnerships between operators in Greenland and abroad. ATTA’s development values are also a platform on which we are building the pillars of the Greenlandic adventure tourism industry.
What is the ATTA?
The ATTA is an association of companies in the adventure tourism industry which are all working for the industry’s continued growth in ways that support sustainable and responsible development throughout the world.
Networking events, knowledge sharing, case studies, industry insight and business tools allow the ATTA to assist tour operators and destinations with national, regional and local adventure tourism development.
Members pay an annual membership fee which gives them access to, for example:
- Webinars on adventure tourism trends, operator case studies, etc.
- Press communication through AdventureTravelNews, including membership news. Members can submit press releases, read industry news, receive data analyses, etc.
- A profile on the membership list featured on adventuretravel.biz online.
- Access to the use of the ATTA logo indicating membership and a shared set of core values.
- Access to ATTA’s social platform (The HUB) where partners in the industry can meet.
- Discounts on attendance at the annual Adventure Travel World Summit, the industry’s networking event and market platform where Visit Greenland is also a regular attendee.
The ATTA is working to create growth in adventure tourism and to ensure that this growth takes place in a way that is responsible and sustainable. The organisation is therefore also involved internationally and nationally in promoting business development, standardisation, value standardisation and many other background activities that provide a regulatory framework for the industry.
The network now comprises more than 800 companies in more than 80 different countries. More than 180 of these companies are outbound tour operators that sell travel throughout the world. These members help the ATTA to work on behalf of a global movement of like-minded operators.
The organisation has also initiated a series of case studies that provide an insight into how tour operators work at developing adventure-based tourism:
However, for Visit Greenland, the situation is quite clear: Membership of the ATTA brings us closer to the industry that already forms a core part of tourism in Greenland.
By actively pursuing opportunities for training, knowledge-sharing and B2B partnerships, we can help operators in Greenland think and act as adventure-based operators in a global market based on sustainability and responsibility.
Operators and regional destinations benefit most, of course, by:
- Joining the organisation,
- Actively seeking out network partners,
- Attending training courses (many of which are online),
- Learning from case studies,
- Putting what they know into practice
- Eventually, perhaps, even attending the Adventure Travel World Summit.
If you are a tour operator, offer accommodation or represent a travel destination, interest group or such like, and you are thinking about becoming a member, you are welcome to contact Visit Greenland for more information. You can also find out more about the ATTA and membership benefits at
Explore adventure in Greenland
What is Adventure Travel?
What is Adventure Travel in Greenland? How Visit Greenland works with it?
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What’s ATTA?
What is Adventure Travel Trade Association (ATTA) network and how does it work?
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Framework Conditions
Framework conditions as a tool for enhancing value. What are the building blocks for adventure tourism?
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Human Resources
Human resources and adventure. Professional guides are one of a tour operator’s main assets.
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Shared Responsibility
Shared responsibility throughout the supply chain. Read how important the Partnership between companies is in a supply chain.
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