Adventure Segments
Explore how the mapping and segmentation of tourists in Greenland are connected.
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Natural resources and cultural heritage are key assets for adventure tourism. However, one of the most important tools for creating and enhancing value are the human resources in the company – namely the guides and other staff.
People’s commitment to delivering quality service enhances the appeal of adventure-based tourism. For tour operators, people are at the core of the quality of the experiences on offer.
Guides always have close contact with clients on a tour. Expertise in tour guiding, communication skills and responsibility for safety are key assets that all tour operators need to develop.
From a business perspective, guides also contribute in terms of setting a company’s products and services apart from those of other competitors on the market. They do this by offering personal impressions that give unique value to tourists.
Guides have to deal with a range of technical, practical and social challenges. In adventure tourism, a guide has to deal with issues relating to safety and navigation, cultural communication, social relationships and group dynamics.
In other words, guides are a specialised resource. The best form of training they can get is based in the areas of experience they can expect to encounter in work situations. There will always be a need for guides with a broader range of training for less specialised roles.
However, as soon as kayaking, trophy hunting, skiing, climbing, glacier hiking, wildlife watching, photography and other outdoor activities come into the picture, there will be an increased demand for more specialised training and specific types of expertise.
The debate on whether the Greenlandic government, Visit Greenland or other national bodies should be responsible for training tour guides is one that has been going on for years. However, since expertise in tour guiding is best taught in business settings, national bodies are best placed to provide a support role rather than one that offers specialised training.
Explore how the mapping and segmentation of tourists in Greenland are connected.
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What is Adventure Travel in Greenland? How Visit Greenland works with it?
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What is Adventure Travel Trade Association (ATTA) network and how does it work?
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Framework conditions as a tool for enhancing value. What are the building blocks for adventure tourism?
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Human resources and adventure. Professional guides are one of a tour operator’s main assets.
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Shared responsibility throughout the supply chain. Read how important the Partnership between companies is in a supply chain.
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