In May, a delegation from Greenland represented the destination at Adventure Elevate Europe in Kitzbuhel. This event marked the debut of the Adventure Elevate event on the European continent, attracting representatives from 39 countries across five continents for a series of networking experiences, B2B meetings, keynotes, and social events.
Highlights
The primary focus of the discussions was to promote tourism responsibly and to highlight the unique attractions of Greenland’s diverse regions – North, South, East, and West. As a key partner of the event, Visit Greenland delivered a 5-minute presentation on the main stage, showcasing the current state of Greenland and the numerous opportunities available for both expeditions and everyday adventures.
Key Takeaways
Adventure Elevate is a smaller event of between 200 – 350 delegates. It was found that the conference of this size worked for Greenland’s delegates as there were higher chances of identifying valuable relationships and developing them more deeply – simply because it was a more intimate event than ATTA’s Adventure Travel World Summit with 850 delegates. Therefore, tour operators who want to develop business relationships are recommended to consider this event, whereas those who want more inspiration can consider ATWS.
The Greenland delegation included representatives from:
These representatives engaged in valuable networking sessions, establishing new contacts and strengthening existing partnerships. Attending Adventure Elevate Europe helped Greenland strengthen its reputation as an adventure travel destination and encouraged important talks on sustainable tourism.
Our presence at Adventure Elevate Europe underscores our commitment to promoting Greenland as an adventure travel destination. By engaging with global industry leaders and agents, we aim to expand our network, learn from best practices, and attract the right travellers to explore the adventures Greenland has to offer.
See the upcoming trade shows that Visit Greenland collaborates with and plans to attend at here. Contact us for more information at b2b@visitgreenland.com
Feedback from Ella / Two Ravens:
We think AdventureELEVATE was an excellent event and worthwhile for us to participate in. We made some great new contacts that have the potential to become future business partners but also valuable sounding boards. We got confirmation that it/ATTA is the right forum for us with the target groups we work with. There were not quite as many buyers as we would have liked, but we were still referred to other agents who were not there but who could be a good match for us, so we are following up with them.
There was also plenty of learning and inspiration at the workshops that featured topics such as safety and sustainability in adventure travel.
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