The ‘kingslayer’ Jamie Lannister from Game of Thrones might prefer the hot and dusty Kings Landing, but actor Nikolaj Coster-Waldau calls the dramatically cooler Greenland his family’s second home. Coster-Waldau was therefore willing to pull on some trekking pants and spend a few days documenting Greenland’s terrain for Google Street View.
“Hopefully the Google Tracker will help shorten the distance around the world”, Nicolaj Coster-Waldau
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This partnership was a win-win-win situation for all stakeholders
For Nikolaj, who is a recently appointed U.N. Goodwill Ambassador, this project allowed him to help put his fame to a good and personal cause by highlighting climate change in a magnificent country he is dearly connected to through his wife.
For Google, it is the first time that a celebrity actor has participated in the Google Street View project, thereby creating fresh buzz for the online initiative.
A big chunk of Greenland can be likened to the Game of Thrones’ icy terrains known as ‘beyond the wall’, but Igaliku and a lot of South Greenland is surprisingly green during the summer. A bit like The Reach in Game of Thrones!
Google street view of Greenland
The material gathered is already available on Google Street View, but will soon be integrated on Visit Greenland’s website on relevant destination pages.
As Content Manager, Tanny curates and tells stories about living, travelling (and sometimes surviving!) in Greenland. She also supports and develops Visit Greenland's strategic initiatives across its different media platforms.
#2 Webinar summary of Preparing for Post-COVID travel to Greenland
As Greenland opens up for post-COVID travel, the industry is now working to reshift its way of thinking in order to deal with the tourism halt - despite the strict entry requirements enforced by the government.
On the brand new campaign and website “Nunarput Nuan - our Wonderful Greenland” - which is targeted locals - you can find experiences, introductions to the regions of Greenland, a new song to praise Greenland and an overview of package trips that make it easier and cheaper for you to take a staycation.
Canada-based tour company Big Mountain Bike Adventures visited Greenland in September 2019 to develop a new mountain biking group tour product. Biker and journalist Ryan Stuart, who joined the recce trip, shares the company’s philosophy and discusses how an incoming international tour operator can be a benefit to local tour operators and local communities.