It’s important to show that you are a real person, that you are accessible and can be reached, and that you care.
When you get great reviews online, it can be a nice sign of appreciation to write a small “Thank you!” or other greetings as a reply. It shows that specific visitor you remember them, and it shows the rest of the audience of potential travellers who will read this review that you are attentive.
By the same token, when you get constructive criticism online, you are within your bounds to reply respectfully. Where necessary, give an explanation for the situation and potentially even an apology. Again, this shows that particular visitor that you care about his or her feelings and opinions. It also shows the audience of potential travellers that you are only human and will work to improve upon the situation next time.
A NEW TOOL FOR YOU
So, are you ready to start managing your company’s online reputation?
These tips about being present online, replying to reviews, and so forth are just a few examples of what you can do for reputation management.
More information and good advice can be found in the Online Reputation Management booklet, which Visit Greenland created precisely to guide you through the process of discovering and managing your online reputation.