Dear Partners
As the current year approaches its end, I would like to take this opportunity to wish you all this short message:
2022 was a historical year where the Greenlandic tourism season swung back in full force and for some regions, experienced the most busy season to date. All signs point to increased demand in Greenland in the near future, and that guests who come are staying longer. But how do we ensure that Greenland can manage this demand? How do we make Greenland a good place to live, and a wonderful place to visit? Visit Greenland’s future work will be anchored in a concept called Grow Greenland, which focuses on tourism for the benefit of all Greenland, and localhood at its core.
As an organisation, Visit Greenland is also undergoing a period of transition. After a series of interviews and analyses, the company has made the decision to solidify efficiency and develop local competency in Greenland. March 2023 will mark the date where the company will officially gather its employees under one roof in its headquarters in Nuuk under a new organisational structure. The company will be setting increased focus on destination development, while having a more targeted approach in international PR and marketing.
One cannot think back to 2022 in Greenland without mentioning the hosting of Vestnorden, the travel trade show for Iceland, Faroe Islands and Greenland. There were over 420 delegates, representing 224 companies from all over the world who held 3000 meetings. A worthy point to note was that 60 participants were invited to ‘Date a Destination’, via pre-tours across every region in the country. From sleeping on the Greenland icesheet to polar bear sightings while expedition sailing in SouthEast Greenland, to experiencing culture through food and new camping, glamping and wellness options, we thank all operators and partners involved who made this happen – especially the regional Destination Management Organisations (DMOs)!
The trade show revealed a realistic insight into the current logistical situation for travelling in Greenland. It was reinforced that if you want to do business in Greenland, you will need to expect the unexpected both with weather and logistics. Having said this, the two new international airports in Ilulissat and Nuuk in 2024, will allow direct flights into Greenland, reducing initial transfer risk. There is also work underway to build a new airport in Qaqortoq with a 1,500m runway that is being prepared for a possible extension to 1,799m. In the meantime, new flight routes from both Billund to Greenland, and extension of flight seasons in Greenland for example Copenhagen to Narsarsuaq from April means that there is increased accessibility in general in Greenland.
We thank you for your continued support in developing and promoting tourism in Greenland and we look forward to having you on our journey!
CEO, Visit Greenland
Linda Kleist is to be the new Destination Development Manager at Visit Gree...
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