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Put on your Greenland Goggles

Introducing the New Greenland Goggles, designed to help you be in the now.

Press release: December 11, 2024 – Nuuk, Greenland

As the festive season approaches, Visit Greenland invites you to put on your Greenland Goggles – a mindful way to slow down, disconnect from distractions, and appreciate the present moment. Whether you’re at home or visiting Greenland in the Arctic, these “goggles” remind you to focus on what truly matters: your bond with yourself, your loved ones, and the world around you.

“Greenland is more than a destination – it’s an invitation to embrace a lifestyle rooted in connection: with each other, with nature, and with what truly matters to you.” – Anne Nivíka Grødem, CEO, Visit Greenland.

The world’s oldest sunglasses – the Inuit’s traditional snow goggles – were designed to block harsh sunlight and help hunters stay focused. Today’s Greenland Goggles 2.0 serve a similar purpose: to block out modern distractions and help you reconnect with what’s truly important.

Just as locals in Greenland align with the rhythms of nature, wearing the goggles invites you to embrace Ajunngilaq mode – a grounding mindset that reassures, that even if things do not go according to plan, that everything will be alright.

“Wearing your Greenland Goggles is a chance to slow down, reconnect, and see the world through a Greenlandic lens. It’s about living in the moment and embracing change.” – Anne Nivíka Grødem, CEO, Visit Greenland.

This holiday season, Visit Greenland invites you to adopt the Greenland Goggles mindset – no matter where you are. Slow down, be present, and reconnect with what truly matters.

Ready to see the world through Greenland Goggles?

Stay with us as we navigate this exciting journey together! Who knows, you might be the first to own a pair if we decide to produce a limited edition! Click below to stay in the loop and get the latest updates.

Disclaimer: By clicking the link, you’ll be signing up for our B2C newsletter. You can unsubscribe anytime!

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By Visit Greenland

Behind Greenland's largest travel site is the Visit Greenland that is 100% owned by the Government of Greenland, who is responsible for marketing the country's adventures and opportunities for guests wishing to visit the world's largest island

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