The current international situation has once again put Kalaallit Nunaat in the global spotlight and generated headlines worldwide. As the national tourism organisation, Visit Greenland works to market and brand our destination in a clear, factual, and responsible way, based on the values that define our country and our society.
At this moment, Visit Greenland is implementing concrete initiatives to support the tourism industry in its daily dialogue with guests. The aim is to strengthen shared messages across the sector and across channels, and to help maintain trust in our destination.
SHARED BRAND NARRATIVES
Our brand narratives and brand guidelines are easily accessible and can be used as a foundation for your own communication. The material contains concrete key messages, tone-of-voice, and suggested wording aimed at international guests – and can be used directly in your own communication, product descriptions, marketing, and guest dialogue.
When we use the same key messages, it becomes easier for guests to navigate the information – and we strengthen our shared position in the international market.
You can find Visit Greenland’s brand guidelines and brand narratives HERE.
TARGETED INTERNATIONAL CAMPAIGNS
In light of the global focus on our destination, Visit Greenland is proactively strengthening two international campaigns that clearly communicate the story of our culture, our people, and our nature to selected international target groups.
The campaigns are primarily run on social media, but the messages are consistently integrated across our communication channels. They are designed both to reach international audiences and to serve as a shared point of reference for the tourism industry, so the messages can be used broadly in our collective communication.
International partners are invited to play an important role by engaging with and sharing the campaigns, helping to ensure that the story of our destination is shaped by real experiences rather than by headlines.
The two campaigns are:
The campaigns are developed based on Visit Greenland’s brand narratives and are already running in our channels. To make it easy to take part, we have gathered the campaign video materials HERE, which you are free to share in your own channels.
In this way, the campaigns are anchored both locally and internationally and gain greater impact.
THE PURPOSE OF THE CAMPAIGNS IS TO:
We are currently working on more detailed campaign plans and will keep you continuously informed about markets, timing, and how you can best connect to the efforts.
MONITORING THE SITUATION
Visit Greenland is closely monitoring the current situation and remains in ongoing dialogue with the industry to get a clearer picture of what is happening in the market – both in terms of guest questions and guest behaviour.
We would appreciate hearing from you if you experience cancellations or changes in inquiries, bookings, or demand. This gives us a more fact-based foundation for adjusting initiatives and prioritising the activities that best support the tourism industry in the current situation.
Please write to us at: b2b@visitgreenland.com
TRAVEL INFORMATION AND OFFICIAL GUIDANCE
At present, there are no official travel advisories or special restrictions regarding travel to our destination. When guests feel uncertain or ask about safety, we encourage you to refer to official information from relevant authorities in your communication.
Visit Greenland cannot issue travel advisories, but we take full responsibility for what lies within our mandate: strengthening our destination through branding, marketing, and clear communication with guests.
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