Having an attractive, informative and inspirational website and social media account is key to capturing potential guests’ attention for the upcoming season, and incorporating an online booking system makes it even more useful. If everything is in place by springtime for the year, you will give yourself as much time as possible to secure customers. Remember, spring is also the time when the summer tourists are planning their trips, so it’s an investment for the future, too.
Anders Lykke Laursen of Nuuk Water Taxi says website work and booking system updates are one of the largest tasks he and the other Water Taxi franchise owners undertake. He says, “If you do not have an online booking and payment system, get one ASAP. Make it as easy as possible for tourists to find and book a trip – it’s half the battle!”
If you are a small company with few people taking care of many business activities, or if you just have a lot to do, the earlier start the better. With everything from new tours to plan to perhaps finally getting a handle on your TripAdvisor presence, time goes by faster than anyone realises. Many start with preparations already in autumn, or at least before Christmas Holiday.
The Hotel Seamen’s Home in Sisimiut, for example, begins making agreements with local dog sled mushers in November.
Even if you do not have especially many guests in the spring, these are still highly valuable months to use for the benefit of your company.
Even if you do not have especially many guests in the spring, these are still highly valuable months to use for the benefit of your company. Inga Gisladottir, employee at Blue Ice Explorer, says they work all through the winter with marketing and setting agreements for the next summer.
In spring, they do the more practical tasks of getting their boats and hostels guest-ready for summer. Her greatest advice is about being prepared when the season does open: “Be ready in good time with all materials and equipment. Order or update inventory long in advance so all products and tours are ready when the tourists are.”
Appreciate the cold season
There are many operators who see benefits to the spring season, despite it being generally the secondary season to summer numbers-wise. Anders Lykke Laursen likes the peacefulness of being in Nuuk Fjord at a time when few other boats are out. He also thinks the snowy coastline makes for gorgeous scenery, especially when it is mirrored in calm water.
Erik Hansen from The Hotel Seamen’s Home in Sisimiut thinks spring is most fantastic because the northern lights can still be seen at night while during the day, there is plenty of sunlight.