#Branding

A passenger boat in the sunset near the icebergs of Ilulissat ice fjord in Greenland. By Mads Pihl

How to use UNESCO sites in storytelling for tourism

Partnerships are extremely important when creating tourism value through UNESCO sites. Making sure that the narrative comes from local voices with ownership and pride.
Woman relaxing in the bubble bath in the indoor swimming pool Malik in Nuuk in Greenland. Photo by Rebecca Gustafsson

Wellness Tourism

What comes to mind when you hear the phrase ‘wellness tourism’? A group of young women meditating on a beach? Someone receiving a calming massage in a luxury spa setting?
Hiker on top of Nasaasaaq - Arctic Circle Trail option. Photo by Lisa Germany

19 tourism trends for 2019

If you’re working with tourism in Greenland, it’s worth knowing the points which will come to shape 2019 and beyond.
Canadian social media influencer Siya Zarrabi taking photos in seal skin clothes near Ilulissat in Greenland

Why it is important to work with different media

And what you can expect from a media FAM trip
Two hikers on a slope of summer snow ascending Ukkusissaq - Store Malene outside Nuuk in Greenland. By Mads Pihl

The Importance of Online Reputation Management and TripAdvisor

Tourists use digital platforms and social media channels in various phases of their travel experiences
Young guests at Eqi Glacier Lodge in North Greenland. By Mads Pihl

10 forgotten facts and missed USP's about Greenland

This article focuses on useful selling points and product opportunities regarding forgotten facts and missed useful selling points regarding tourism in Greenland.

How Game of Thrones’ star trekked Greenland to another level with Google Street View

Via a collaboration with Google, Nicolaj Coster-Waldau and Greenlandic stakeholders created valuable publicity for Greenland.