#Market Development

How to get tourism business to Greenland

You have a tourist product that you think could be a winner, and you want to get it out there to as many potential clients as possible. But how do clients actually find and book your product?
Woman relaxing in the bubble bath in the indoor swimming pool Malik in Nuuk in Greenland. Photo by Rebecca Gustafsson

Wellness Tourism

What comes to mind when you hear the phrase ‘wellness tourism’? A group of young women meditating on a beach? Someone receiving a calming massage in a luxury spa setting?

Is your customer service good enough?

7 tips to turn your guest experience from good to great
Maliina Abelsen and Julia Pars. Photo by Filip Gielda - Visit Greenland

Towards More Tourism: Network, Inspiration and 11 Recommendations

The tourism industry met in Nuuk from the 5th to the 8th of December at the Towards More Tourism conference and the results are clear. New network, knowledge sharing and the formulation of 11 recommendations for the politicians have been the biggest output for the participants.
Canadian social media influencer Siya Zarrabi taking photos in seal skin clothes near Ilulissat in Greenland

Why it is important to work with different media

And what you can expect from a media FAM trip
Two hikers on a slope of summer snow ascending Ukkusissaq - Store Malene outside Nuuk in Greenland. By Mads Pihl

The Importance of Online Reputation Management and TripAdvisor

Tourists use digital platforms and social media channels in various phases of their travel experiences
A Greenland Travel hiking guide and a local camp manager from East Greenland discussing the pronounciation of East Greenlandic words. Photo by Mads Pihl, Visit Greenland

The adventure guide education on Campus Kujalleq

A new adventure guide education has seen the light of day. It is an education that aligns with the overall Visit Greenland strategy of developing the tourism trade based on Greenland as a distinct adventure destination.
Canadian social media influencer Siya Zarrabi taking photos in seal skin clothes near Ilulissat in Greenland

How to Manage your Online Reputation

Your company is being talked about whether you like it or not. It’s up to you to be part of the conversation.
Hotel Sisimiut 01

International Hotel Classification in Greenland

As of January 1st. 2016, hotels in Greenland will be a part of the joint European project, Hotel Stars Union.
Two kayaks paddling near an iceberg in the Disko Bay in Greenland. By Mads Pihl

Responsible Tourism Rising in Greenland

Sustainable tourism is “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”  UNWTO, World Tourism Organisation. Sustainable and responsible tourism in Greenland is on the rise. Read more about the 13 tourism providers or operators who are doing some great work.
Tiny houses and MS Fram in Upernavik in Greenland. By Mads Pihl

Port readiness - An Easy and Manageable Preparation for the Cruise Season

The Port Readiness Program has been compiled to inform cruise destinations about the opportunities for local revenue, higher employment and planning of tours in relation to the development of the industry.
View of Nipisat Island. Photo by Per Arnesen - Visit Greenland

AECO’s Site-specific Guidelines and Greenland

We hear a lot about ‘guidelines’ in relation to Arctic tourism, and it can be difficult to stay on top of what each of them mean, where they are implemented and how they affect you as a member of the tourism industry.
A dog musher preparing his sled dogs for a trip in Ilulissat in Greenland. Photo by Mads Pihl.

A Quality Label Scheme for the Tourism Industry in Greenland

Tourism is growing and this growth is expected to continue with the new airports. Both the industry and Visit Greenland want this growth to be based on quality in the experiences and products that Greenland offers.

Trade shows: What’s the point?

2019 was a big year for Greenland and trade shows, with lots of local operators traveling to participate in international events and conferences for the first time.
Camera on a tripod taking a timelapse of a sunset in Nuuk in Greenland. Photo by Rebecca Gustafsson

Video Guide - How to Use Our Media Database

Did you know that you have access to thousands of beautiful pictures from Greenland that you can use in your marketing? However, there are some things to keep in mind when you want to download from our media database.
A sled dog in Tiniteqilaaq waiting for winter in East Greenland

Phased reopening: what it means for tourism

On Thursday afternoon, the Greenlandic government presented its reopening strategy, which is based on 3 phases. Visit Greenland has worked together with Natasha Martin from Good Tourism on an analysis of what the strategy could mean for Greenlandic tourism.

Explore Nunarput Nuan - our Wonderful Greenland

On the brand new campaign and website “Nunarput Nuan - our Wonderful Greenland” - which is targeted locals - you can find experiences, introductions to the regions of Greenland, a new song to praise Greenland and an overview of package trips that make it easier and cheaper for you to take a staycation.
MS Fram in Illorsuit in Greenland. Photo by Mads Pihl - Visit Greenland

Greenland’s Changing Cruise Industry: Key Takeaways from Cruise Workshop, May 2020

On the 19th and 20th of May 2020, Visit Greenland and AECO held a workshop for the Greenlandic cruise industry. The purpose of the workshop was to bring the industry together to discuss current challenges and to develop some common and concrete next steps on how to deal with the current crisis and take Greenland’s cruise industry into the future. The workshop welcomed over 50 participants from the cruise industry and from across the country.
Sunrise over harbour of Nuuk. Photo - Rebecca Gustafsson , Visit Greenland

Greenland invests in infrastructure

Greenland’s infrastructural landscape is reaching a historical point in time, and is poised to change the accessibility of the country forever.

Letter from the new director

One of the most important things in times of crisis is to understand the impact that it has on people's behaviour. When tourism starts again, it will not be the same as it was before.
Cross country skiers on a coffee break in East Greenland

It’s happening; Travel Trade Forum is going live

If you are tired of negative comments, Facebook warriors and long response times to emails, then Travel Trade Forum is the medium for you.
Hikers enjoying the view. Photo - Aningaaq R. Carlsen, Visit Greenland

Visit Greenland’s video is shortlisted for an Internet Oscar - a Webby Award.

Visit Greenland has made the ‘big league’! Their locally-produced video, ‘Future of Travel in Greenland’, which is about COVID-19 and their staycation campaign, Nunarput Nuan, has been nominated for a Webby, the Oscars of the internet.

New joint marketing efforts to boost tourism in Greenland

With a new joint effort in the period 2021 - 2022, Visit Greenland and the regional DMOs are intensifying their work and cooperation.

Paving new futures with the Arctic Circle Road

A new independent Global Oxford Project report cites that there is a sound business case for the proposal of a future 170 kilometre gravel Arctic Circle Road connecting Kangerlussuaq to Sisimiut.
Anne Nivika Grødem, Acting CEO at Visit Greenland giving a speech at Future Greenland 2022. Photo by Greenland Business Association

The brand value of a sustainable Greenland

On the 18th of May in 2022, Anne Nivíka Grødem, Acting Director of Visit Greenland attended the Future Greenland event and gave a speech about the brand value of a sustainable Greenland.