Adventure Segments
Explore how the mapping and segmentation of tourists in Greenland are connected.
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All businesses are part of a supply chain. In tourism, the supply chain often leads from the guides in a local community to multi-national tour operators. Tourism in Greenland, like all other destinations, is closely related to people and natural resources.
The raw materials of the industry are a common asset that requires stakeholders to collaborate in order to protect and develop them.
The operators in adventure tourism therefore benefit from making use of overlapping business networks of which the vast majority of companies form a part at various levels.
Such informal and formal commercial partnerships create a natural platform for joint business development and can provide the basis for a set of principles and guidelines for sustainable and responsible business practice.
Ensuring responsible and sustainable growth has beneficial economic, social and environmental effects on local, regional, national and international levels. Even the smallest company in a chain is able to call upon large suppliers to make demands when it comes to environmental issues, local community involvement, and so on.
Mutual willingness to develop together also strengthens product development and product collaboration and reduces distances between those parts of the chain that sell the product or service and those that deliver it. This ensures that all levels in the process can reconcile and satisfy visitors’ expectations and experiences.
Common guidelines for sound business practice with a focus on sustainability may include, for example:
– Conservation of natural resources
– Protection of wildlife
– Protection and promotion of cultural values
– Collaboration with local communities
– Use of local knowledge and resources
– Active adaptation to climate challenges
– Guidelines for waste management
– Reducing CO2 emissions
– Involvement in community development
In other words, adventure tourism does not automatically provide benefits simply by using the concept in marketing contexts. Implementing transformational initiatives and turning them into a business platform for all parts of the supply chain requires action, passion and collaboration.
Responsibility comes from a personal attitude and desire for change. The basic philosophy in this work can create a common framework of practice for the development of tourism which helps to deliver high-quality experiences.
However, companies that deliver responsible high-quality experiences do not just have their moral principles on a firm footing. Good practice also helps to promote positive attitudes to tourism in the local community and improves the operator’s reputation and recognition in the market locally and internationally.
This is because the operator is regarded as a responsible business which in turn can help attract competent staff and enhance the value of products throughout a supply chain.
In other words, taking responsibility for the partners in the same collaborative network brings benefits. This is because they are all involved in selling, developing and protecting resources which otherwise, in the worst case scenario, would be abused, run down and damaged.
Source: Rainforest Alliance of UNEP
Explore how the mapping and segmentation of tourists in Greenland are connected.
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What is Adventure Travel in Greenland? How Visit Greenland works with it?
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What is Adventure Travel Trade Association (ATTA) network and how does it work?
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Framework conditions as a tool for enhancing value. What are the building blocks for adventure tourism?
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Human resources and adventure. Professional guides are one of a tour operator’s main assets.
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Shared responsibility throughout the supply chain. Read how important the Partnership between companies is in a supply chain.
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