KALAALLIT NUNAAT

…and all that we share

Dear reader

Tourism in Kalaallit Nunaat is more than an industry – it is an opportunity to strengthen our community, our society, and our way of being in the world. The new airports mark the beginning of a new chapter, as our country becomes more open and connected to the world than ever before, and where tourism holds the potential to create lasting value for our society. The next ten years will bring growth and opportunity, but also challenges that will require deliberate strategic choices and coordinated action.

Naalakkersuisut’s (Government of Greenland) National Tourism Sector Plan defines tourism as a strategic industry – expected to create value for the entire country – not as an end in itself, but as a means to strengthen the economy, society, and shared national prosperity.

Tourism is much more than the visitors themselves. It is part of our society, and we are all part of tourism. It creates opportunities that we must continue to build on – from new jobs and entrepreneurship to improved infrastructure and responsible industry development.

Tourism should contribute to a stronger healthcare system, lay the foundation for new housing development, and open doors for more young people to find employment. It should enhance quality of life across the country and strengthen our pride in all that we share. Our pride in Kalaallit Nunaat.

At the same time, we must ensure that tourism is developed responsibly and with respect for what makes our country unique – our nature, culture and our deep sense of connectedness as a people.

At Visit Greenland, we play a central role in turning the ambitions of the Tourism Sector Plan into action. With this strategy, we set the long term goals for tourism towards 2035 and outline our first concrete steps as the National Tourist Board of Kalaallit Nunaat.

This 10-year strategy is grounded in our shared values, our knowledge and experience, and in the recognition that tourism must be developed on Kalaallit Nunaat’s terms and for the benefit of the entire country.

Visit Greenland’s Board of Directors