The Greenlandic nature is powerful and immense. Wind, water and ice have rounded and abraded the country’s ancient mountains and moulded them into majestic arctic landscapes marked by violent and austere beauty.
Natural forces have always dictated how the Greenlandic community has structured itself; a community that is the embodiment of adaptation and flexibility.
Nature has also left a clear mark on the local mindset—characterised by openness and action.
The mindset of pioneers.
‘Be a Pioneer’ is an invitation to all adventure travelers.
The Brand of Greenland video
In this interview we discuss the core story about Greenland’s “Pioneering Nation” brand, how it came to be and why.
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