Why is a coordinated branding strategy important for a destination?
“Branding is important because it helps create knowledge about our destination, our products, and our values. It helps potential visitors to distinguish us from other destinations and very important to remember us. A position as “top of mind” will give us a competitive edge when purchase becomes relevant“ explains Susanne Bisgaard, Project Leader, Sermersooq Business.
“As the world is reopening and tourism restarting, there will be fierce competition for attracting potential travelers. Only a coordinated effort with adequate financing can help Greenland get its guests back faster and increase its share in the tourism industry.”
The branding project will be anchored in Greenland’s DNA, regional identity, and improve the current narrative about our destination. This narrative is important and will tap into the pride locals have in their country and create a desire in tourists to visit Greenland and experience it first hand.
Cooperation and synergy are the foundation of sustainable economic growth
Greenland’s new brand DNA will be rolled out in Visit Greenland and in regional marketing. The basic elements of the branding campaign and know-how will be available in a toolbox that all stakeholders can use to promote Greenland as an attractive travel destination. The created toolbox and branding element will make it easier for local operators to sell their products and coordinate their main message about why Greenland is worth traveling to.
With this new joint marketing strategy, there is full focus on ensuring optimal use of resources and on utilizing each other’s competencies. At the same time, the strategy must ensure that the overall branding of Greenland and the marketing of the regions support each other to an even greater degree. More tourists to Greenland would increase the economic potential for entrepreneurs in transport/logistics, the hotel and restaurant industry as well as other tourism-supporting business areas.
For any inquiries please contact,
Visit Greenland Director Hjörtur Smarason
Mobil/Mobile: +299 27 99 98 / +45 22 80 14 16