After a number of years with a decline in cruise passenger numbers, 2015 exhibited a welcome growth of 11%. The new and improved framework conditions have created a need for proactive information aimed at existing cruise lines and have opened the opportunity to contract new cruise lines. Greenland’s efforts directed at the larger trans-Atlantic cruise lines are primarily focused on maintaining and creating contacts, supporting route planning, providing information on navigation rules and other framework conditions, and participating in cruise trade shows in the USA and Europe. For the smaller expedition cruise lines, collaboration will focus on content development, marketing, product development and training, and it will include visits and participation in workshops, etc. The growth target for the cruise industry is 3.5% annually (in terms of number of cruise passengers in Greenland) in the strategy period 2016-2019.
In the near future, a visitor center is expected to be established in Ilulissat in connection with the Ilulissat Icefjord – the UNESCO World Heritage Site – and it is the ambition to spread visitor centers across the country. Visit Greenland will support this development by promoting the initiatives of the Government of Greenland and the municipalities, as they work to establish future visitor centers.