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Latest News
KALAALLIT NUNAAT
…and all that we share
Tourism in Kalaallit Nunaat is more than an industry – it is an opportunity to strengthen our community, our society, and our way of being in the world. The new airports mark the beginning of a new chapter, as our country becomes more open and connected to the world than ever before, and where tourism holds the potential to create lasting value for our society. The next ten years will bring growth and opportunity, but also challenges that will require deliberate strategic choices and coordinated action.
Strengthening Kalaallit Nunaat’s story together
The current international situation has once again put Kalaallit Nunaat in the global spotlight and generated headlines worldwide. As the national tourism organisation, Visit Greenland works to market and brand our destination in a clear, factual, and responsible way, based on the values that define our country and our society.
Merry Christmas & Happy New Year from Visit Greenland
As the year comes to a close, we would like to take this opportunity to wish all our international partners, media, and collaborators a Merry Christmas and a Happy New Year from Visit Greenland.
The World’s Oldest Sunglasses Honoured Internationally with Visit Greenland’s Brand Film: Greenland Goggles 2.0 – See Greenland Through Local Eyes
Visit Greenland’s brand film Greenland Goggles 2.0 – See Greenland Through Local Eyes has received double bronze in the categories Marketing, Advertising & PR: Branded Content and Video Ad Long Form at this year’s The Lovie Awards, which celebrate digital creativity and innovation.
The film is highlighted for its authentic storytelling, showcasing Greenland through local eyes and reflecting Visit Greenland’s 10-year strategy Kalaallit Nunaat – and all that we share.
The film is highlighted for its authentic storytelling, showcasing Greenland through local eyes and reflecting Visit Greenland’s 10-year strategy Kalaallit Nunaat – and all that we share.
Greenland Expands North American Connections Through Nordic Tourism Collaboration
Greenland is deepening its tourism connections with North America, following its participation in last week’s The Nordics North American Roadshow — a long-standing collaboration between all 7 Nordic countries designed to connect destinations with key travel industry partners across the continent.
Greenland Tourism Awards 2025 goes to… Raw Arctic!
Raw Arctic ApS and the team behind it have, in a short time, built a company that is paving the way for the future of tourism in Greenland. With a strong focus on sustainability, culture, and authentic experiences, they have laid a solid foundation for responsible tourism.
International Brand Guideline
What does Kalaallit Nunaat mean to its people, and why should you visit us? Visit Greenland's International Brand Guideline is a hands-on tool developed to help our B2B partners understand the core values and narratives of the destination.
Visit Greenland’s board extends contract with director
Visit Greenland’s board of directors has just extended the contract with Anne Nivíka Grødem for a new three-year period.
Statement from Visit Greenland
Concern about tourism conflict in Ilulissat. At Visit Greenland, we work to strengthen Greenland’s reputation abroad and to ensure that tourism develops in a way that creates value for society as a whole
TOURISM STRATEGY
2025-2035
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