NATA – Information
All you have to know about North Atlantic Tourism Association
Within NATA (North Atlantic Tourism Association), Visit Greenland will focus on recurring network events where adventure operators from Iceland, Greenland and Faroe Islands can meet, share knowledge and experiences, and discuss and develop how to approach tourism together to increase the quality and safety of the entire region.
VISION 2025
In 2025 the West Nordic Region is recognised as a responsible, authentic destination incorporating adventurous activities and vibrant culture.
Tourism has developed in harmony with people and communities and its economic impact benefits all the society.
NATA is the locomotive for the collaboration of the three countries within tourism – promoting, supporting and nurturing its development of this effect.
ABOUT NATA
NATA was established in 2006 and combined the previous organizations VNTB (West Nordic Tourist Board), SAMIK (a Greenland/Iceland tourist co-operation) and FITUR (an Iceland/Faroe islands cooperation) with the main purpose:
– To promote the West Nordic countries as a tourist destination
– To encourage coordinated marketing of the region
– To offer grants and travel support for projects that express our vision
– To help improve the quality of tourist services in the region
– To build partnerships between the participating countries
– To promote knowledge sharing, product development and innovation
NATA is also the main host of Vestnorden, the annual trade show for the tourism industry in the West Nordic countries. Vestnorden has been running since 1986; responsibility for holding the event rotates between the three countries.
Find out more about Vestnorden, where it is taking place next and how you can take part.
Board of members
Sigríður Dögg Guðmundsdóttir - Visit Iceland: Head of Visit Iceland
Workplace: Visit Iceland
Town / country: Reykjavík / Iceland
Time in NATA Board: From 2020
Anne Nivika Grødem - Visit Greenland: Managing Director
Workplace: Visit Greenland
Town/country: Nuuk/Greenland
Time in NATA Board: From 2022
Guðrið Højgaard - Visit Faroe Islands: Managing Director
Workplace: Visit Faroe Islands
Town / country: Tórshavn / Faroes Islands
Time in NATA Board: From 2012
Chair of NATA: 2021-2022
Elías Bj. Gíslason - Icelandic Tourist Board: Director of Quality Development
Workplace: Icelandic Tourist Board
Town/country: Akureyri / Iceland
Time in NATA Board: From 2017
Katja Vahl - Air Greenland: Marketing and communication manager
Workplace: Air Greenland
Town / country: Nuuk / Greenland
Time in NATA Board: From 2021
Árni Olsen - Atlantic Airways: Director of Sales and Marketing
Workplace: Atlantic Airways
Town/country: Vagar / Faroes Islands
Time in NATA Board: From 2016
GRANTS
NATA offers grants in two areas. They are:
- Tourism development and marketing
- Travel support for school groups, sports organizations and cultural exchanges
Grants for tourism development and marketing
If you have a project of this type, involving collaboration between at least two of the three West Nordic countries, then you can apply to NATA for a grant.
We welcome a range of projects, and innovative and creative ideas are encouraged. These might include ideas based on:
- Innovation and product development
- Marketing
- Networking and knowledge sharing
- Quality and environmental challenges in tourism
The maximum grant we offer for these type of projects is 100,000 DKK, and this amount must not exceed 50% of the project‘s entire funding. The grant is not intended for wages or consultant fees.
Travel support
We always look to promote opportunities for travel and cultural exchange among the three countries. These might include the following:
- School groups
- Sports groups
- Musical tours and events
- Other types of cultural exchange
The maximum we offer for travel support is:
- 1,000 DKK per person for travel between Iceland and the Faroe Islands/Greenland (round trip)
- 2,000 DKK per person for travel between the Faroe Islands and Greenland (round trip)
The grant is only intended for travel costs – not accommodation or daily expenses.
Latest news
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Visit Greenland and Film.gl are pleased to announce a new cooperation aimed at promoting Greenlandic films and making Greenland more visible as a destination for international film productions. The agreement is based on a combination of the film industry's potential and strategic tourism initiatives, which are intended to create value for Greenland.
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In the summer of 2025, United Airlines is set to launch a new flight route between Nuuk and New York for the first time ever.
