To be honest, being on TripAdvisor is not actually even in your hands, since travellers can list your business online themselves. However it is up to you whether you want to interact with them while taking care of your online reputation at the same time!
At first glance it may seem difficult to adopt the procedures of this completely new digital platform, but your online reputation is so important in modern tourism that it is hard to operate a business without giving it a chance.
There’s no need to panic over the possibility of getting some negative feedback on TripAdvisor, since it is actually an opportunity for you to improve. One or two bad reviews are not going to ruin your business, because who can be perfect?
As an operator you are probably used to in getting at least some feedback from your guests. Depending on the subject, you’ll then end up choosing the correct way to respond to that feedback. Your guests on TripAdvisor may leave some nuggets of valuable information that will help you to reshape, alter or improve your product.
For example, while you may brand your overnight accommodation as a ‘hostel’, travellers may suggest that your product is more of a ‘guest house’ due to the facilities, location and pricing point – this is very important feedback to receive and consider, as it helps with your marketing strategy and the type of clients who will come to your place.
There’s no need to panic over the possibility of getting some negative feedback on TripAdvisor, since it is actually an opportunity for you to improve. One or two bad reviews are not going to ruin your business, because who can be perfect? On the other hand, what could be better than to read reviews from your happy guests, recommending you in front of your competitors and thousands of other tourists having an interest towards your services?
So, are you ready to take the first step?
Check out this infographic to show the first steps of getting onto TripAdvisor!